DYNAMIC PRICING PARTNERS RETAINED TO MAXIMIZE FAN VALUE FOR REIMAGINED TICKETING OPTIONS AT NOTRE DAME STADIUM

Long Island City, NY – Feb. 2, 2021 – Dynamic Pricing Partners (DPP), the best-in-class pricing, analytics, and ticket distribution technology company has been retained by the University of Notre Dame Athletics Department to oversee a data-driven pricing analysis and provide pricing optimization solutions for legendary Notre Dame Stadium.  For 10+ years DPP has worked alongside over 70 college athletics departments providing proven, innovative solutions to maximize revenue and attendance.

Using trends from hundreds of thousands of ticketing and attendance data points and drawing upon its own considerable experience, DPP will build a comprehensive study to maximize the industry best-practice pricing models with a focus on driving value for the Notre Dame fan base and Athletics Department. Notre Dame’s adoption of an analytics-based approach to pricing follows an extensive strategy implemented by their Deputy Athletics Director and Chief Financial Officer, Mario Morris, to become an innovative leader at the forefront of collegiate athletics ticketing.

“As Notre Dame Athletics prepares to welcome back the most passionate fan base in all of collegiate sports, we are excited to take the next step in providing student-athletes and fans with the best possible experience in and around the game,” said Morris. “A key facet of executing on that vision is leveraging data and analytics to optimize value for our fans and using DPP’s approach will help us reach our goal.”

“Once again Notre Dame Athletics demonstrates their desire to lead the sports industry vanguard in utilizing a modern, data-driven approach to revenue generation,” said Jonathan Marks, Chief Executive Officer of Dynamic Pricing Partners. “Our unique approach and experience in college athletics, honed by working with over 70 collegiate partners, allows us to provide a customized pricing model for Notre Dame Athletics. The University of Notre Dame is steeped in tradition, and with fans attending Notre Dame Stadium from all over the world, it’s important to help Mario (Morris) and his team maximize the wealth of data at their fingertips to drive increased revenue and attendance.” 

About Dynamic Pricing Partners

Dynamic Pricing Partners is a best-in-class pricing, analytics, and ticket distribution technology company providing proven, innovative solutions to organizations across the collegiate, professional sports, and live entertainment landscape.  DPP leverages data and proprietary models, along with extensive resources and relationships throughout professional and collegiate sports to provide data-driven, ticket strategy and revenue-generation solutions for venues, teams, and live events.

About Notre Dame Athletics

The University of Notre Dame sponsors 26 varsity athletics programs (13 men’s, 13 women’s), dating back to 1887 when the Irish played their first football game. Notre Dame won its 30th and 31st national championships in 2018 when the Irish claimed the NCAA Fencing Championship and the NCAA Women’s Basketball Championship following previous titles in football (11 consensus), fencing (three men, one women, five combined), women’s soccer (three), men’s tennis (two), plus one each in men’s soccer, women’s basketball, men’s golf and men’s cross country. Notre Dame football joined the Atlantic Coast Conference for the 2020 season, going 10-0 in the regular season and earning a berth in the College Football Playoff, but most other Irish sports began competing in the ACC in 2013-14. Notre Dame student-athletes in 2020 recorded the highest NCAA Graduation Success Rate figure (98) among all Football Bowl Subdivision institutions. Notre Dame Stadium has unquestionably developed a lore of its own. The stadium, which celebrated its 90th anniversary in 2020, continues to be one of the most recognizable and revered structures in the world of sport.